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Data runs across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews based on over 80 consumer prompts.
October 5, 2026
By: Melissa Meisel
5W Public Relations published the Beauty AI Visibility Index, which ranked the top 25 US beauty brands by citation share across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews based on over 80 consumer prompts run in Q1 2026.
CeraVe, La Roche-Posay, and SkinCeuticals round out the top skincare brands through dermatologist-developed, clinically credentialed positioning.
In fact, The Ordinary leads at 7.0% citation share, followed by CeraVe, Sephora, La Roche-Posay and Charlotte Tilbury.
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